I started Melanin Ladies Book Club in October, and it’s been extremely rewarding! I truly appreciate all the support the book club has received and have enjoyed meeting so many new women!
One of the best parts of starting the book club is that I’ve been exposed to so many new ways to use my interest in books to start an online book business, and I’m going to share all these tips and tricks in upcoming blogs. Some different online book business ideas include:
Social media book influencer
Online book club
Book subscription box service
Freelance book ghostwriting
Book cover graphic design
Book social media marketing
Today’s blog is about how to create an idea for your online book business. I hope you enjoy!
1) Brainstorm your skills and interests
In order to select your book business idea, you’ll want to think about your interests and skills. Starting a business that focuses on a topic that you’re not interested in will eventually bore you and burn you out. For example, if you don’t enjoy writing poetry, it wouldn’t really make sense to write and self-publish books of poetry.
Starting a business that requires significant skills that you don’t currently possess will require a lot of effort. It is normal to learn a decent amount of new skills while starting a business, but something like starting a book translation service is probably not a good idea if you aren’t currently bilingual. The ideal combination is a good business idea that leverages both your interests and current skills.
Once you have a list of your skills and interests, think about how you could use these to solve a problem that a customer is facing or make a customer happy. Do you love graphic design and also love to read? Perhaps you could use these skills to start a book cover design service. Do you enjoy posting on Facebook and Instagram, and always like to grab the latest book releases? Perhaps you could become a social media book influencer, grow your following, and earn money by promoting books to your followers.
2) Research your idea
The first thing you should do once you have an idea is Google it! You’ll want to see if someone already has your exact idea. It is okay to start a business that someone else has started- but you’ll want to think about what you’ll do differently. How would you improve their website to make yours better? How will you offer better products and services than your competitors? Is there a way you can differentiate your business from your similar competitors? The answers to these questions will help you refine your business idea.
3) Start creating your brand
Your products, logo, website, slogan, and social media all make up your brand and your customer’s overall impression of your business. Start to define your brand by writing your mission statement, which can include descriptions of the products or services you offer, your target customer, your values, or what differentiates you from competitors.
Think about your target customer or follower. Who do you want to buy your product or service, or follow you on social media? What is your target customer’s age, gender, and ethnic background? Where do they live? How do they find information (flyers? social media?)? You can survey your prospective customers, as well as family and friends, to start answering these questions. The more you understand your target customer, the better you can create products or services that they will enjoy.
You can select a name before you have a mission statement and a customer profile but creating these items ahead of time may help you name your business. Your business name should be catchy, and it should give your target customer or follower some idea of what your product or service is. Don’t pick something that is hard to spell, as it will make it difficult for potential customers or followers to find your business. Google your desired business name to determine if it’s already taken, and check if your desired website domain is available.
4) Make your logo
Now that you have your business idea ready, it’s time to create your logo! In order to create your logo, you’ll need to decide what type of logo you want. Some logos are more creative, others are more minimalist. Some logos contain taglines and slogans, whereas others are simply the business name. Your logo is one of the first impressions a potential customer or follower will have about your business, so you’ll want to make sure it accurately reflects your brand!
Next, select a tool and start designing! My 2 favorite free logo tools are Vectr and Squarespace. Vectr makes it very easy to design free text-based logos, and Squarespace logos are free if you’re signed up a for a Squarespace website.
If you want a logo that looks professionally designed, there are many high quality, affordable logo designers on Fiverr! You can find a logo for under $10 and typically pay additional money to receive the logo in a quick turnaround.
I hope this information was helpful! Stay tuned for the next blog post with more online book business tips!